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Introducing ClarityMap — Instantly See What's Costing You Customers On Your Website

Screenshot of ClarityMap by Pathfinder showing the homepage interface with headline ‘What’s Costing You Customers on Your Website?’ and a field to enter your website URL for instant messaging analysis.

If your website isn’t clear, it’s costing you customers. And you won’t even see it happening.


Today, I'm excited to announce the launch of ClarityMap, a free website messaging diagnostic tool that helps you uncover what’s keeping your brand from breaking through.


In less than 30 seconds, ClarityMap analyzes your website’s content and delivers an AI-powered clarity score across seven key dimensions—including customer focus, value proposition, trust signals, and urgency. You’ll get an instant executive summary showing what’s working, what’s not, and where you’re losing visitors.


For those ready to go deeper, a full report unlocks specific, actionable recommendations to help you fix the problem areas holding your messaging back. You’ll just enter your email to access the detailed analysis, nothing more. We’ll never sell or share your information with third parties. Your insights stay yours.


It’s like having a seasoned messaging strategist run a quick audit of your website — instantly.


Why I Built It

Over the years, I've seen too many great companies sound just like everyone else. It’s what I've been calling The Generic Trap: the magnetic pull toward sounding safe, samey, and forgettable. ClarityMap was built to help folks identify that.


Powered by AI and rooted in proven frameworks like StoryBrand and human psychology, ClarityMap helps you see your website through your customer’s eyes. It’s a simple, honest way to measure how clearly your message connects, and a fast path to improving it.


Real Clarity. Real Results.

When your message is clear, your marketing works harder. Teams align faster. Customers finally “get it.”


ClarityMap is your first step toward that transformation. And it’s completely free to use.



 
 
 

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